The ‘paradox of choice’ in the workplace

The run up to Christmas is a timely reminder of the perils of too much choice. I don’t watch much telly, but I have already become aware of the annual barrage of perfume adverts, for brands which I honestly can’t tell apart. And that is before we mention the now traditional cute supermarket ads. All…

What data should we collect? Part 2: It depends…

Hopefully you are convinced that there is virtue in collecting data as a means to aid decision making, especially if you have read the first part of our blog series ‘What data should we collect?’. Now it’s time to think about the core question: what data is it that you should collect and how can…

What data should we collect? Part 1: Why bother?

It’s time for a confession: we are data scientists but very frustrated ones. Data can shine a light on so much, yet there seems to be much confusion and even anxiety about it. In the face of mounting options of easy and automated methods of workplace data collection, we often get asked what data a business…